Each
story, book and
publisher are unique.
Blitzprint
has never believed
in "package"
pricing or making
you buy a bunch
of stuff you can
do yourself or might
not need for self
publishing your
title.
We take more of
a grocery store
approach, just popping
by to order 100
books for an event,
need to pick up
a barcode with those,
maybe some fresh
design, no problem
just pay for what
you need.
How
to price your title
for retail sales
Just
tell us what you
need?
Book
Printing Costs
Publishers are encouraged
to get
a quote for
the most up to date
pricing
Editing
Services
Copyediting for
non-technical genres
$0.012usd more>>
Formatting
and Design
Custom: $699usd
more>>
Template: $449usd
more>>
I just want an ISBN
and a barcode: $25usd
more>>
Book
Marketing and Sales
Help
Starter Kit: $249usd
more>>
Target Marketing:
$497usd more>>
Media Master: $697usd
more>>
Powerhouse Kit:
$1,197usd more>>
Fulfillment
and Distribution
Complete setup with
[Bookstream]: $99*usd
more>>
*use of bookstream
requires the purchase
of 75 copies of
your title.
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Pricing of your
book
Pricing
your book can be
a little tricky
as there are many
things to consider.
It's best to start
with an exploration
of books similar
to yours.
Visit
a local bookstore
and check out the
section where yours
would be shelved.
Write down sizes,
page counts, publisher
and price points.
This competitive
check will tell
you where books
that compete for
the purchasing dollars
are on the price
scale. Do not go
lower, and be very
careful about going
much higher than
your competitors.
Prices
are dependent on
factors - how many
copies printed,
the publishers overall
costs to produce
including pre-press
costs of editing
and design, marketing
and any profit margin.
Customers have a
preconceived notion
about how much they
are willing to pay
for specific types
of books. Some books
have no price limit
if they are in big
demand, and are
specialty items.
Other books, like
fiction and poetry
are very price sensitive.
Setting your price
to high can be harmful
to sales, too low
and customers view
your book with caution
thinking it isn't
good since it isn't
competitively priced.
Consider
that wholesalers,
distributors and
online retailers
like Amazon.com
are going to take
a very large percentage
of the retail price
(link to amazon.coms
advantage program)
- anywhere from
55-70%. They then
sell to bookstores
and individuals
at various discounts.
If you are trying
to reach bookstores,
these sales are
very important,
despite the high
discounts.
Determine
your market. If
you are selling
to friends and family,
and maybe a local
bookstore or two,
then your price
point can be a bit
lower. The average
bookstore is going
to want 40% of the
retail price for
their portion.
Finally,
take a look at your
production and pre-press
costs. Print on
demand printing
costs more on a
per unit basis than
does offset printing
but your risk and
initial investment
are a lot safer
with print-on-demand
or short run printing.
Shipping charges
to bookstores are
also something to
watch - if you have
to absorb that cost,
then it needs to
be accounted for
in your calculation.
Big
publishers take
their total costs
and multiply by
an average of 8.
Small publishers
take their fixed
costs and multiply
by 2-4, depending
on what the numbers
work out to be to
keep you competitive.
The
key is to know what
the market will
support, and what
your costs are -
and approximate
how many copies
you will sell directly
to consumers (you
make more money
on those sales as
they are undiscounted)
and how many to
bookstores and wholesalers
(where you make
less money). This
will allow you to
choose a price point
that is a winner.
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